View a PDF of my resume here.

Professional Experience

EATER NEWSLETTER EDITOR, VOX MEDIA

SEP 2016 – PRESENT

·       Lead the creation and curation of Eater’s 27+ newsletters

·       A/B test subject lines, content, and other variables to optimize results, including open rates, click-through rates, and overall engagement

·       Track and analyze data across all newsletters to inform editorial decisions

·       Grow subscriber lists through on-site acquisition, social media promotion, and partner relationships

·       Develop unique user journeys and email experiences through segmentation and targeting

·       Identify opportunities for Eater to launch new newsletter products

·       Oversee and train editors in newsletter best practices, while providing technical and editorial support

·       Collaborate closely with editorial, analytics, growth, product, and revenue teams to shape Eater’s and company’s larger newsletter initiatives

Graduate Student Fellow, Northwestern University Knight Lab

JUN 2016 – AUG 2016

·       Pitched, researched, and wrote editorial content for the The Shed, a newsletter about the intersection of media, tech, storytelling, and tools

·       Expanded reach and exposure of The Shed by promoting, repackaging, and distributing content on platforms such as Medium

Reporter, Medill News Service

NOV 2015 – MAR 2016

·       Reported, wrote, and published news stories and features

·       Honed multimedia skills by producing text, photo, interactive, and audio stories

Contributing Writer, My Modern Met

FEB 2014 – MAR 2016

·       Wrote and published daily blog posts about art, photography, design, culture, and current events for an audience of more than 3 million monthly unique visitors

·       Contributed to publication’s expansion into original storytelling through artist Q&A’s and listicle/roundup creation

·       Managed Tumblr and Google+ social media accounts and partnerships, growing follower numbers by more than 400 percent over 16 months


Education

Northwestern University – Medill School of Journalism

SEP 2015 – AUG 2016

·       Master of Science in Journalism

University of Michigan – School of Literature, Science, and the Arts

SEP 2011 – MAY 2015

·       Bachelor of Arts in Asian Studies, Comparative Literature


Skills

Editorial & audience engagement

·       Social: proficient in email newsletters, Facebook, Twitter, Instagram, Tumblr; experience with Snapchat, Pinterest, Reddit, Medium

·       Skills: SEO, email marketing, writing social copy, blogging, reporting, editing, copy editing

·       Platforms/tools: Campaign Monitor, Chartbeat, Google Analytics, CrowdTangle 

additional

·       Skills: photo, audio, video, social graphics, web design

·       Technical: Adobe Photoshop, Lightroom, Premiere Pro; HTML, CSS

·       Languages: Mandarin Chinese, Japanese