PROFESSIONAL EXPERIENCE

Audience Engagement Editor @ Slate Magazine

Jul 2018–present | New York, NY

  • Develop and implement SEO strategy to grow search referrals and site traffic
  • Track real-time/daily trending searches and pitch search-oriented story ideas to assigning editors
  • Create long-term content calendar based on keyword research, historical data, and competitive analysis
  • Establish data-informed best practices to incorporate into newsroom training and workflows
  • Manage high-volume social feeds (Facebook, Twitter)
  • Write, edit, and optimize copy for social, search, and partner platforms
  • Experiment with emerging platforms like Flipboard

NEWSLETTER EDITOR, EATER @ VOX MEDIA

Sep 2016–Jul 2018 | New York, NY

  • Oversaw the curation and creation of Eater’s 28 newsletters, delivering content to several hundred thousand subscribers on a daily and weekly basis
  • Increased newsletter-driven traffic to Eater websites, with newsletters growing to surpass Twitter as a traffic source
  • Grew subscriber lists through on-site acquisition, social media, and strategic partnerships
  • A/B tested subject lines, content, and other variables to optimize key newsletter metrics
  • Identified opportunities for Eater to launch new newsletter products that fit within program and vision
  • Tracked and analyzed data across web and newsletter analytics to inform editorial decisions and strategy
  • Edited and produced newsletters written by staff such as Eater’s editor-in-chief; provided newsletter best practices and editorial/technical support for other editors
  • Collaborated with editorial, analytics, growth, product, and revenue teams to shape larger newsletter initiatives across the company
  • Contributed to larger audience development strategy by writing and editing copy for display/social/search; creating social graphics and video; spearheading community management; identifying digital media trends; and researching and developing strategy for emerging platforms

Graduate student fellow @ Knight Lab, Northwestern University

Jun 2016–Aug 2016 | Evanston, IL

  • Pitched, researched, and wrote editorial content for the The Shed, a newsletter about the intersection of media, tech, storytelling, and tools
  • Promoted, repackaged, and distributed newsletter content on platforms like Twitter and Medium

EDUCATION

M.S. Journalism @ Northwestern University's Medill School of Journalism

EVANSTON, IL

  • Areas of focus: magazine writing/editing, digital innovation, platforms and distribution

b.a. Asian Studies & Comparative Literature @ University of Michigan

Ann Arbor, MI

  • Areas of focus: translation, Chinese language and literature, Japanese language and literature